Logo review of The Res

Legibility

All letterforms in 'The Res' are mostly clear and easy to read
Good spacing between words

The monogram does not clearly communicate specific letters at first glance, creating slight ambiguity

Scalability versatility

Bold and simple forms will print well on large formats such as billboards and storefront signage
Minimal detail allows decent reproduction on most digital media

Thin lines in the symbol might lose clarity at very small sizes (e.g., favicons, business cards)
The horizontal layout may not work well as a social media icon or app icon

Balance alignment

Symbol and wordmark are well-aligned horizontally
Overall visual weight is fairly balanced between elements

The boldness of the symbol overpowers the lighter, thinner type, slightly affecting visual harmony

Originality

Monogram has potential for unique interpretation as rooms or a floor plan

The geometric monogram is similar to many generic real estate or architecture logos
Does not clearly form unique or memorable letter shapes

Logomark wordmark fit

Both adopt clean, modern aesthetics

The monogram's line weight is slightly heavier than the wordmark, causing a mismatch
The symbol's visual complexity and grid style contrast with the softer, rounded typeface

Aesthetic look

Strong modern feel and appealing color pairing
Clean and uncluttered design

Edge curves of symbol and squared terminals of the typeface create a slight stylistic clash

Dual meaning and misinterpretations

No inappropriate or confusing shapes present upon inspection

Color harmony

Only two main hues used, creating good contrast
Palette is easily adjustable for different applications