Logo review of ETERNA

Legibility

Most letters are easy to recognize at first glance
High contrast between black wordmark and white background enhances readability

The creative cuts and star shapes used as negative space in letters like 'E', 'R', 'A' slightly compromise instant readability, especially at smaller scales

Scalability versatility

Bold, sans-serif letterforms remain visible at small and large sizes
Single color design is suitable for a range of materials including business cards, packaging, and digital use

Delicate negative space star/diamond details might be lost in very small applications such as favicon or embroidery

Balance alignment

Consistent vertical rhythm across the wordmark gives strong typographic balance
Star shapes are evenly distributed throughout for visual harmony

Originality

Distinctive use of stencil cuts and star shapes creates a unique visual identity
Negative space is thoughtfully used to avoid generic typography

Aesthetic look

Minimalist, modern, and visually striking design
Excellent use of geometric forms and white space, drawing attention and interest

Dual meaning and misinterpretations

Star/diamond shapes add sophistication without causing inappropriate visual associations

Color harmony

Strong monochrome palette offers timeless appeal and professional feel
Simple black and white scheme makes reproduction easy and versatile