Logo review of The Res

Legibility

Wordmark is mostly readable with consistent line weight.
'The Res' stands out from the geometric symbol.

The wordmark's 'R' and 'e' may be initially misread due to the stylized geometry.
'The' and 'Res' appear with different visual weight, slightly reducing clarity.

Scalability versatility

Simple, bold lines ensure some level of scalability.
Works decently on signage or digital uses.

Fine interior lines in the symbol may become unclear at small sizes (e.g., business cards or app favicons).
Overlapping lines could create visual clutter when downsized or embroidered.

Balance alignment

Overall composition is well-structured with clear separation between symbol and text.
Symbol aligns horizontally with the text block, creating visual harmony.

The blocky symbol feels heavier than the lighter wordmark, causing slight imbalance.

Originality

Abstract grid-like symbol interprets residential space creatively.
Connection of floor plan with text is a distinctive touch.

Geometric 'floor plan' symbols are common in real estate.
No highly unique twist—feels familiar within the industry.

Logomark wordmark fit

Both symbol and wordmark use similar line thickness and rounding.

Symbol feels more complex than the simplified text, resulting in some stylistic mismatch.
Visual weight of the mark overshadows the wordmark.

Aesthetic look

Minimal color palette feels modern and professional.
Overall style is clean and visually appealing.

The interior grid structure can make the left symbol look busy at a glance.

Dual meaning and misinterpretations

No inappropriate or misleading imagery detected; shapes are abstract and safe.

Color harmony

Monotone green-gray palette is harmonious and on-trend for real estate.
Strong contrast against the white background.