Logo review of Terra Verde

Legibility

Font is modern, clear, and easy to read at all sizes.
Good contrast between text and background ensures accessibility.

Scalability versatility

Minimal detail means it will scale well to small sizes and embroidery.
Design is strong for digital and print mediums such as product packaging and business cards.

The thin stem of the leaf could get lost at icon/favicon sizes.

Balance alignment

The logomark is perfectly centered above the wordmark, providing a solid focal point.
Overall proportion between elements is visually balanced.

Slight visual top-heaviness from the combined shovel and leaf above the wordmark.

Originality

The shovel-leaf hybrid attempts a relevant tie-in to eco/agriculture themes.

Shovel and leaf are very commonly used symbols in the agriculture/eco sector, leading to a fairly generic impression.
There is no abstract or unique element that would make this unmistakably distinct.

Logomark wordmark fit

Stylistic alignment between logomark and wordmark; both are minimalist and geometric.
Sizes match harmoniously without either overwhelming the other.

Aesthetic look

Clean, professional appearance.
Modern, inviting typeface pairs well with simple icon.

Lacks visual interest to set it apart from competitors in terms of style.

Dual meaning and misinterpretations

No inappropriate dual meanings detected, icon is clear in intent.

Color harmony

Palette limited to complementary greens and a soft neutral, offering visual coherence.
Suits the natural and agricultural theme perfectly.