Logo review of TERRALMA ARTESANAL

Legibility

Text is highly legible with a bold sans-serif typeface.
Strong contrast between background and text enhances readability.
No unnecessary decoration or effects on the text.

Scalability versatility

Logo mark has bold lines and simple forms and will scale well for most applications such as packaging, signage, and web.
Text remains clear and readable even at smaller sizes.

Details in the logo mark, such as the cheek mark and linework, could lose some clarity at extremely small sizes or embroidery.
Might lose impact when reduced to a favicon or very small social media icons.

Balance alignment

Symbol and wordmark are well-centered and visually balanced.
Spacing between icon and text is harmonious.
Text aligns cleanly under the mark.

Originality

Abstract face profile with artistic linework is unique and memorable.
Mark integrates organic and human elements, conveying artisanal qualities.

Abstract face motifs are trending in arts/crafts logos, so there’s moderate risk of similarity to other artisan brands.

Logomark wordmark fit

Both mark and wordmark share an organic, soft yet bold visual character.
Typography choice complements the mark’s contemporary feel.

Aesthetic look

Color palette is warm and appealing.
Design is modern, clean, and visually cohesive.
Icon is engaging and memorable.

Dual meaning and misinterpretations

Abstract face and hair are interpreted as human and organic; no inappropriate visual associations.

Color harmony

Palette is limited to two harmonious colors.
Contrast is strong and visually attractive.
Colors fit the artisanal/craft context.