Logo review of Skydot EXPORTS

Legibility

Primary wordmark 'Skydot' is clear and easy to read
Contrast between blue text and white background is strong

The use of a colored dot for the 'o' in 'Skydot' distracts slightly from word integrity
The small 'EXPORTS' text may lose clarity at small sizes

Scalability versatility

Icon and wordmark are distinct and relatively simple for use on signage and print
Minimal color palette aids reproduction

Detail in the logomark (the box and swoosh/dot) could be lost at smaller scales, such as on business cards or favicons
The small text for 'EXPORTS' will likely become illegible at reduced sizes

Balance alignment

The elements are horizontally aligned and generally well distributed

The logomark appears visually heavier than the wordmark, causing some imbalance
The orange dot in the logomark and as the 'o' in 'Skydot' creates minor visual disruption

Originality

Combination of the box and swoosh adds some uniqueness
The integration of the orange dot as the 'o' is moderately creative

Box/swoosh shapes are somewhat generic for the logistics/export sector
No highly distinctive elements that set it apart from typical industry logos

Logomark wordmark fit

Colors are consistent between symbol and wordmark
Some interplay between the mark and the text (dot and 'o')

Stylistic disconnect between geometric symbol and more neutral wordmark
Relative scale of icon to text is slightly off, leaning toward the icon being too dominant

Aesthetic look

Color palette is contemporary and visually appealing
Design feels modern and professional overall

Some clutter from using two orange dots—visually repetitive and unnecessary
Visual hierarchy is mildly disrupted by the size and color contrast of orange elements

Dual meaning and misinterpretations

No inappropriate dual meanings or problematic shapes detected

Color harmony

Colors are limited to two main hues, which work harmoniously together
Orange accent draws attention without overwhelming