Logo review of optimEdge

Legibility

All characters are clean and readable.
Font size and spacing are optimal for clarity.

Scalability versatility

Logo is simple and will scale well for most sizes including digital applications, business cards, and letterheads.
Wordmark and symbol retain clarity at small and large sizes.

Thin negative spaces in the circular arrow may become less distinct at very small sizes such as favicons or embroidery.

Balance alignment

Overall composition is well balanced between symbol and wordmark.
Symbol aligns well with the baseline of the text.

Slight heaviness toward the left due to the size and color contrast of the symbol compared to the wordmark, which could be reduced.

Originality

Integration of the circular arrow within the 'O' gives a unique twist.
Font choice and implementation help distinguish the mark.

Circular arrows are commonly used in technology/logistics logos, so the concept leans a bit generic without further differentiation.

Logomark wordmark fit

Geometric curves and thickness of the mark complement the angular wordmark.
Colors in the symbol and wordmark are cohesive.

Symbol's visual weight slightly overpowers the wordmark, needing finer proportional tuning.

Aesthetic look

Modern and clean aesthetic with a professional appearance.
Color palette is visually pleasant and contemporary.

Lack of secondary graphic interest or creative flair that could further set it apart in a crowded market.

Dual meaning and misinterpretations

No inappropriate dual meanings or visual misinterpretations detected.

Color harmony

Color usage is limited and harmonious.
Contrast between teal and dark gray is effective.