Logo review of highten

Legibility

Text is clear and easy to read.
'g' character is distinct, all letters have good space between them.

Subtle merging of 'g' with the enclosure line may hinder legibility at smaller sizes. Slight blur on the edges may reduce clarity in tiny formats.

Scalability versatility

Simple design should scale decently for web, business cards, and signage.
Can work in black-and-white versions due to minimal color usage.

Line thickness of enclosure could become difficult to see when scaled down for app icons or small merchandise.
Slight complexity with the lower section of the rounded rectangle complicates very small usages.

Balance alignment

Centered text within the enclosure maintains overall visual balance.
Consistent margin between text and blue border.

The descending 'g' interrupts the lower line of the enclosure, creating a minor alignment imbalance that draws unnecessary attention.

Originality

Basic integration of the enclosure with text gives the logo minimal distinction.

Rounded rectangle wordmark is highly generic and visually similar to established technology hardware brands.
No unique letter treatments or graphic elements that set it apart.

Aesthetic look

Clean and modern sans-serif conveys professionalism.
Color choice is simple and not overwhelming.

Overall look is unremarkable and lacks visual impact.
Feels utilitarian rather than inviting or memorable.

Dual meaning and misinterpretations

No inappropriate symbols or accidental connotations present.

Color harmony

Good contrast between blue, black, and white.
Limited palette avoids visual clutter.

Nondescript blue shade doesn't provide any emotional resonance or strong brand personality.