Logo review of JEWELRY DESIGNS ENGY BASSEM

Legibility

Latin text is sufficiently readable with bold, sans-serif letterforms
Consistent kerning and tracking in Latin type

Curved placement of English text reduces quick readability, especially for long brand names
Arabic calligraphy, while visually appealing, may not be easily legible to those unfamiliar with the script

Scalability versatility

Strong contrasting colors support reproduction on light backgrounds

Thin dotted shapes and detailed calligraphy will lose clarity at small scales
Complex overlapping elements will print poorly on small jewelry tags, stamps, or embroidery
Not well-suited for favicon/app icon use due to intricate details

Balance alignment

Central symmetry of the oval and dotted outline creates overall vertical balance

Curved placement of text feels slightly off-kilter and creates visual tension
Calligraphy placement within the oval is not optically centered, making the logo feel lopsided

Originality

Use of Arabic calligraphy gives a unique, culturally specific identity
Emblem structure is less common in the jewelry industry

Fish/eye outline is a standard ornamental shape and adds little originality
Combination of elements could be seen as visually busy

Logomark wordmark fit

Both wordmark and logomark leverage curved lines and bold weights

Angled English type doesn’t fully harmonize with organic calligraphy
The emblem's complex form dwarfs the legibility of both typography sets

Aesthetic look

Minimal color palette creates visual focus
Ornamented yet elegant composition with cultural flair

Busy due to multiple concentric shapes and full logotype around emblem
Feels dated rather than contemporary/elegant for high-end jewelry

Dual meaning and misinterpretations

No inappropriate, violent, or controversial shapes detected

Color harmony

High contrast between blue and beige supports distinct visibility
Restrained color use is in line with jewelry luxury brands

Blue is uncommon for jewelry and may lack association with precious metals or gems