Logo review of Atlas Well

Legibility

Typography is clean and highly legible.
Excellent contrast between text and background.

Scalability versatility

Simple icon and wordmark will scale well on business cards, letterheads, digital avatars.
Minimal detail makes for good readability at small sizes and for embroidery applications.

Thin stroke of outlined circle could become less visible at extremely small sizes or on textured backgrounds.

Balance alignment

Good proportion and spacing between symbol and wordmark.
Horizontally balanced and visually pleasing composition.

Originality

Use of crescent overlap is mildly interesting visually.
Minimalist approach is clean.

Overlapping circles are a common, generic visual device and not highly distinctive.
Symbol does not strongly reinforce unique brand attributes or deeply connect to the name Atlas Well without further context.

Logomark wordmark fit

Both logomark and wordmark share a modern, minimal aesthetic.
Styles are cohesive with similar line weights.

Logomark, while visually compatible, does not reinforce or elaborate on meaning of the wordmark, missing a strong conceptual synergetic link.

Aesthetic look

Very clean, professional, and uncluttered aesthetic.
Modern appeal with timeless simplicity.
Good visual hierarchy between symbol and text.

Dual meaning and misinterpretations

No inappropriate dual meanings or confusing imagery detected.

Color harmony

Excellent use of a single, deep navy color for high-class and trustworthy tone.
Contrast ensures maximum visibility and legibility.