Logo review of atlas well

Legibility

Text is clear and easy to read
Consistent and modern sans-serif typeface enhances professionalism

Scalability versatility

Simplicity ensures clarity across a wide range of sizes
Icon is distinguishable even when small, suitable for app icons and business cards

Very thin letter strokes may lose legibility on embroidery or signage at extremely small scales

Balance alignment

Excellent horizontal alignment of icon and wordmark
Visual balance between the icon and text, no elements overpowering each other

Originality

Abstract mark is distinctive with a unique geometric interpretation
Subtle negative space integration adds creative flair

General geometric droplet/triangle motif is modestly common in the wellness and water-related sectors

Logomark wordmark fit

Harmonious relationship between icon and wordmark style, matching minimal aesthetics
Proportions are well considered

Aesthetic look

Minimalist approach offers a premium and calming impression
Clean lines and spacing ensure it feels upscale and trustworthy

Dual meaning and misinterpretations

No inappropriate or accidental symbolism detected

Color harmony

Limited, professional palette yields high contrast and sophistication