Logo review of INKA, Bordados - Sublimados - DTF

Legibility

Clean sans-serif font ensures primary name 'INKA' is clear across all versions.
Supporting tagline is readable in high-contrast versions.

Very light pastel color variation of 'INKA' on white reduces legibility, especially at small sizes.
Tagline can be hard to read when the color contrast drops in lighter versions, affecting accessibility.

Scalability versatility

Simple, bold typography will reproduce well across large-scale and small-scale branding materials.
Design adapts well in both light and dark backgrounds, showcasing some versatility.

No logomark or icon reduces quick recognizability when scaled down to favicon size.
Very thin tagline may disappear or become illegible on embroidery or smaller packaging labels.

Balance alignment

Centered alignment creates a clean, professional, and well-balanced look.
Consistent spacing and size between main wordmark and tagline enhance clarity.

Originality

Modern sans-serif choice and strong simplicity.

Wordmark only; lacks any distinctive icon or stylized character treatment.
Typography and layout are highly generic without unique design features.

Aesthetic look

Minimalist approach matches contemporary design trends.
Color variations provide adaptable visual options for different uses.

Visual appeal is compromised by lack of unique elements; feels standardized and forgettable.
Color pairings in certain versions feel bland or somewhat unbalanced (e.g., lowest contrast).

Dual meaning and misinterpretations

Logo avoids any accidental inappropriate or ambiguous symbolism.

Color harmony

Limited palette per version, not visually overwhelming.
Color choices are relevant and appropriate for apparel/decoration industry.

Some color variants (like pastel green on white) lack contrast, leading to readability concerns.
Palette isn’t particularly distinctive or memorable among competitors.