Logo review of ALIRA

Legibility

Text is mostly readable with distinct custom typeface
Letterforms are unique and contribute to brand character

Decorative swashes and organic negative space motifs reduce instant legibility
Letter 'U' and 'R' integrations could be confusing at small sizes

Scalability versatility

Bold shapes provide some visual clarity at larger sizes
Icon and text can potentially be used separately in branding

Fine sunray lines and thin details will likely disappear at small sizes, like business cards or social icons
Intricate typographic flourishes could blur in embroidery or small print
Complexity reduces versatility for single-color or minimal formats

Balance alignment

Centered layout provides foundational symmetry
Horizontal axis between symbol and wordmark aligns reasonably

Top-heavy with sunburst creating disproportionate visual weight
Connection between the sun/bean symbol and the wordmark is tenuous

Originality

Creative use of a coffee bean as a sun, which visually supports a dual-meaning concept
Custom letterforms stand out from generic type
Organic negative space motifs are thoughtfully embedded

Sunburst motif is somewhat common in food and beverage but handled with slightly more creativity here

Logomark wordmark fit

Both the symbol and wordmark use organic, illustrative lines and curves
Visual theme of nature and sunrise is consistent throughout

Symbol is somewhat more minimal compared to ornamental type, creating minor style mismatch

Aesthetic look

Retro-modern look with a stylish organic feel fits current café/food trends
Logo invokes warmth and natural vibes

Typography could feel a bit overworked to some viewers, verging on busy

Dual meaning and misinterpretations

Effective dual-meaning with literal and metaphorical sunrise/coffee bean

Color harmony

Restrained and harmonious color palette reflects organic/natural themes
Good contrast between earthy green and white