Logo review of DAMAKOPI

Legibility

'DAMAKOPI' text is bold, clear, and easily readable.
High contrast between text color and background.

Scalability versatility

Bold geometric shapes retain clarity at medium sizes.
Logo can work on storefronts, menus, and printed materials.

Small utensil details may blur in very small applications such as favicons, business cards, or embroidery.
Color contrasts could be lost at reduced size.

Balance alignment

Central composition feels mostly balanced.
Weight distribution generally even between mark and wordmark.

Spoon placement is slightly awkward, making the top heavier and visually top-heavy.
Spacing between the symbol and wordmark could be more refined.

Originality

Combination of cup and utensil gives an industry-specific, unique visual identity.
Playful illustrative style offers personality.

Concept of a cup and spoon is still relatively common in the food and beverage sector. Could be pushed further for greater uniqueness.

Logomark wordmark fit

Similar widths and color fill create visual cohesion.
Text and mark both carry playful, bold characteristics.

Color palette of the mark is not echoed in the wordmark, leading to a minor disconnect.
Minor style clash between organic illustration above and strict geometric blockiness below.

Aesthetic look

Bold shapes, colors, and playful style create an approachable and appealing look.
Careful attention to color blocking.

Color combination feels slightly dated and may not appeal to premium or modern foodie audiences.
Logo is visually busy for certain applications due to the figure-on-cup composition.

Dual meaning and misinterpretations

No inappropriate or confusing secondary imagery detected.

Color harmony

Color palette is harmonious and consistent for a playful, vibrant feel.
Good balance between warm and cool colors.

Four distinct colors can make adaptation or monochrome printing challenging.
Unusual green shade for wordmark creates slight disconnect with the warm main symbol.