Logo review of Clotex Hub

Legibility

Text is clear and highly readable.
Font weight and spacing ensure visibility in both 'Clotex' and 'Hub'.

Scalability versatility

Solid geometric construction supports reduction for web/app icons.
Design works for print, signage, and packaging.

Fine lines and small central swirl detail may get lost in very small sizes, such as on tags or embroidery.

Balance alignment

Logo mark and wordmark are generally well aligned vertically and horizontally.
Good separation between mark and text prevents crowding.

Slight spacing imbalance between the logomark and the wordmark; the logo mark could be fractionally shifted upward for perfect visual balance.

Originality

Woven textile motif suits the industry.
Central swirl gives some unique character.

Woven textile patterns are quite common in clothing and textile branding, making the mark feel somewhat generic.

Logomark wordmark fit

Modern sans-serif pairs well with the geometric mark.
Color palette is shared between elements for cohesion.

Font style is somewhat generic, reducing synergy with the symbol's distinctive quality.

Aesthetic look

Clean, uncluttered, professional appearance.
Color palette is modern and visually appealing.

Design feels slightly cold/sterile for the fashion industry, which often calls for a more inviting or expressive look.

Dual meaning and misinterpretations

No inappropriate or misleading secondary imagery detected.

Color harmony

Excellent use of limited colors.
Good contrast between blue and black on white background enhances legibility.