Logo review of CITA RASA NUSANTARA, Cita Rasa Asli, Pesona Nusant..

Legibility

Main text is relatively large and uses a highly readable serif style.
The yellow-green color creates decent contrast against the dark background in larger sizes.

The tagline text is small and may be difficult to read at reduced sizes or from a distance.
Color contrast for the tagline is lower, compromising legibility, especially for visually impaired audiences.

Scalability versatility

Symbol and text are separate, allowing for flexible arrangements in different contexts.
Simple enough for use on packaging, menus, and restaurant signage.

Detailed chili illustration with multiple color shades could lose clarity or detail at smaller sizes or when embroidered.
Small taglines would be nearly illegible as favicons or on small merchandise such as business cards or labels.

Balance alignment

Elements are centered and visually aligned, creating a stable and harmonious composition.

There is an imbalance between the vibrant, illustrative symbol and the classic serif text which can feel stylistically mismatched.

Originality

The chili pepper hints at local flavor and spice, fitting for the industry.

Chili peppers are an overused symbol in food industry logos, especially for brands emphasizing spiciness.
No unique graphical twist or creative typography is present.

Logomark wordmark fit

Both symbol and type are reasonably proportionate.
Central placement creates direct brand association.

The highly realistic illustration style does not match the formal and classic serif text, leading to a lack of stylistic cohesion.

Aesthetic look

Clear and unambiguous representation of the food/spice theme.
Simple, inviting visual elements that create a positive impression.

Color palette feels dated; the olive green on dark brown lacks vibrancy and modern appeal.
The logo doesn't feel fully premium or original and risks looking generic or forgettable among competitors.

Dual meaning and misinterpretations

No inappropriate or misunderstood shapes present in the composition.

Color harmony

Color choices support the brand concept (spicy, natural).

The yellow-green text and red chili create an odd mix against a dark brown background, clashing visually.
The colors lack visual synergy, reducing overall harmony and brand sophistication.