Logo review of CALIBRATION, CALIBRATE YOUR IMAGINATION

Legibility

Primary word 'CALIBRATION' is prominent
Contrasting colors help key text stand out

Letterforms, especially 'B' and some geometric elements, may reduce readability at smaller sizes
Font for tagline is small and loses clarity against busy background elements

Scalability versatility

Simple outline style helps in larger formats like posters or signage

Thin lines of gear/ruler and tagline will not reproduce well on small applications (e.g. app icons, embroidered patches)
Complex combination of symbols and tiny divisions in ruler decrease clarity when scaled down

Balance alignment

Horizontal layout creates a clear axis; ruler adds horizontal stability

Left-heavy due to bold half-gear contrasted with thin ruler lines on right, resulting in visual imbalance
Alignment between the wordmark and tagline is off, with visual weight favoring left

Originality

Creative integration of measurement tools tied to 'calibration' theme

Use of gears and rulers is somewhat clichéd in engineering or tech branding
No distinctive twist in the geometric elements—follows expected iconography for the field

Logomark wordmark fit

Gear, ruler, and geometric wordmark are all stylistically coherent
Industrial motif matches the technical themed typeface

Integration between the mark (gear) and the text could be smoother, current form feels cut-and-paste

Aesthetic look

Modern outlined style is visually appealing and contemporary

Visual busyness from overlapping geometric elements and tightly clustered tag/text
Somewhat generic due to common use of engineering motifs

Dual meaning and misinterpretations

No inappropriate or misleading secondary imagery detected

Color harmony

Effective use of two complementary colors enhances visibility and impact
Strong contrast between gold and dark blue creates professional look