Logo review of Barimé

Legibility

Middle and end of the wordmark are generally easy to read.
Script style gives a friendly, handmade feeling aligning with food/bakery vibes.

The highly stylized 'B' is difficult to recognize at first glance and may look like an abstract shape to some viewers.
The apple symbol overlapping the letter adds visual confusion to the beginning of the wordmark.
The accent on 'é' is small and could get lost at small sizes.

Scalability versatility

Single-color execution performs well on some packaging, labels, or monochrome prints.
Overall bold shape can stand out on larger surfaces.

Fine details in the apple and swoosh get lost when scaled down for favicons, small labels, or embroidery.
Thick-and-thin script lines may not translate cleanly on embroidered uniforms or very small applications.
Complexity and overlapping elements could clog or blur at small sizes.

Balance alignment

Curved swoosh encapsulates the wordmark nicely and gives a sense of enclosure.

The large, stylized 'B' is disproportionately heavy compared to the rest of the word and pulls visual weight to the left.
Apple symbol feels detached and disrupts the flow from left to right.
The swoosh underneath feels much heavier on one side, making overall balance awkward.

Originality

Incorporation of apple and icing motif into the wordmark shows creativity and industry relevance.
Hand-drawn script style feels unique compared to generic sans-serifs.

The apple symbol itself is a common food logo motif, somewhat reducing novelty.
Swoosh/icing underlining is an often-used bakery/food logo trope.

Logomark wordmark fit

The apple motif conceptually ties into the script and product category.

Apple symbol's boldness and placement clash slightly with the flow of the script.
The element feels inserted rather than fully integrated into the letterform.

Aesthetic look

Visually lively and friendly personal touch.

Swoosh and apple introduce visual clutter near the start of the logotype.
Unbalanced left/right weight and complex shapes reduce elegance.

Dual meaning and misinterpretations

No obvious inappropriate double meanings or poor symbolism detected.

Color harmony

Simple, restrained one-color palette; easy to reproduce across media.
Good contrast with white background.