Logo review of Острый Ножик (Ostryy Nozhik in Cyrillic..

Legibility

Typeface is bold and consistent in weight.
Text forms a recognizable block for visual unity.

Legibility is severely compromised by experimental letterforms.
The custom geometric style makes individual characters hard to distinguish.
Lower row is a mirrored version, which disrupts readability.

Scalability versatility

Strong geometric form maintains structure at larger sizes.
Simple color palette aids some scalability.

Thin line spacing and intricate character connections may get lost at small sizes such as on business cards or social media avatars.
Complexity may not translate well to embroidery, stamps, or low-res applications.
Background gradients can reduce versatility on non-digital media.

Balance alignment

Symmetrical layout provides good visual weight balance.
Forms a visually pleasing geometric block.

Mirrored lower line creates mild visual confusion and disrupts natural reading flow.

Originality

Unconventional mirrored type treatment is highly creative.
Custom letterforms offer strong uniqueness.

Originality comes at the cost of usability.
Stylistic approach may alienate audiences unfamiliar with the type trick.

Aesthetic look

Futuristic and modern visual appeal.
Strong contrast between white type and red background.

Busy feeling due to mirrored, compressed shapes.
Background gradient draws attention away from the logo.

Dual meaning and misinterpretations

No inappropriate or unintended imagery present in the composition.

Color harmony

Red and white palette provides energetic, high-contrast harmony.
Color usage is focused and not overwhelming.

Background gradient risks overpowering the main mark.