Logo review of eco Life

Legibility

Both 'eco' and 'Life' are easy to read at various sizes.
High color contrast between the text and background.

Scalability versatility

Simple shapes and minimal detail support clarity in large formats like eco product packaging and signage.
Limited use of thin lines enhances legibility at reduced sizes.

Multiple small leaves could lose clarity on embroidery or very small applications such as favicons or pens.
Yellow text may blend on lighter backgrounds, reducing versatility.

Balance alignment

Central symbol and flanking leaves are generally well-aligned.
Good relationship between logomark and wordmark.

The four external leaves make the top visually heavier than the bottom, causing slight imbalance.

Originality

Color scheme effectively communicates eco-friendliness.

Leaf-in-circle concept is highly generic and overused within the environmental sector.
No creative twist or unique letterform present.

Logomark wordmark fit

The organic shapes of the logomark complement the rounded typeface.
Color integration between logo and text is consistent.

Aesthetic look

Clean flat design with a pleasant, approachable aesthetic.
Good typographic hierarchy between 'eco' and 'Life'.

Multiple leaf icons make the composition feel crowded and busy.

Dual meaning and misinterpretations

No inappropriate shapes or negative connotations are apparent.

Color harmony

Well-coordinated nature-inspired color palette.
Effective use of green and yellow establish a bright, natural identity.

Yellow text may have reduced visibility on light backgrounds.